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Half Of Christmas Shoppers Choose Small Businesses

Many shoppers might be inclined to stay indoors and go online to buy goods in the lead-up to Christmas; however, a significant number of consumers still favour small and medium-sized enterprises (SMEs) for their festive purchases.

According to a OnePoll survey from TSB, 51 per cent of shoppers will be heading to small retail outlets, as they consider it less stressful than bigger shops. What’s more, 47.5 per cent said they would like an increased number of small businesses in their local area, Business New Wales reported.

Whether they are looking for presents for loved ones or Italian polished porcelain floor tiles to revamp their home in the new year, more and more people are opting for traditional forms of shopping these days.

SME banking director at TSB Richard Davies said: “It’s encouraging to see that shopping locally with small businesses at Christmas comes high up the agenda for over half of those surveyed.”

The findings also revealed two-thirds of shoppers prefer buying from local retailers because they think they get a better service by doing so, with 68 per cent saying they get more personalised attention from shop assistants and 67 per cent claiming customer service is superior.

Mr Davies reminded consumers to continue to shop from retail outlets other than big names, saying “it’s important for local communities to support their local business in any way they can”.

Many people who planned to shop online during the Black Friday event were keen to purchase accessories for their home, with TopCashback.com revealing 12 per cent of shoppers intended to buy kitchen equipment during the pre-Christmas sales.